Marketing (Basic)

Program Description

Catalog Year: 2019

Marketing study at ECC covers key areas such as market analysis, production planning and development, consumer buying patterns, channels of distribution, pricing, advertising, promotion and sales techniques. The marketing program explores merchandise planning, pricing, display, store location and layout, advertising and promotion, financial planning and control, customer relations and buying.

Program Links

Program Requirements

Business-Marketing Courses : Courses

  • MKT-103 - Marketing
  • MKT-105 - Sales
  • MKT-115 - Advertising and Promotion
  • BUS-145 - E-Commerce