2023 - ECC launches new ‘You’ll Fit Right In’ campaign for students

Elgin Community College launched its new campaign, “You’ll Fit Right In,” which brings together ECC’s mission and guiding philosophies of equity, diversity, and inclusion. The message highlights the importance of fostering a sense of belonging and community at the college.

“We want everyone to know that no matter your age, circumstance, or career ambition, you belong at ECC, and we welcome you to our campus community,” said President David Sam, PhD, JD, LLM. “We are ready to help you achieve your dreams, and it starts with knowing that ECC is a safe and inviting place where there is something for everyone. In fact, our exceptional faculty and staff are committed to helping you find your fit and will assure that you matter in the classroom and beyond.”

Through various advertising tactics, including a commercial, registration mailer, and billboards, ECC’s vibrant multimedia campaign features real ECC students and their experiences.

“This campaign recognizes that students come to ECC from all backgrounds and walks of life,” said Toya Webb, EdD, ECC’s Chief Marketing Officer. “At ECC, we serve a diverse student population; Whether they are still in high school or returning as an adult, working full-or-part-time, or raising a family, ECC’s new campaign celebrates students on their individual journeys, no matter where that may be while also highlighting the supports and resources available to help them succeed.”

ECC’s Executive Director of Equity, Diversity, and Inclusion echoes that sentiment.

“We know that providing a transformative education is key to helping students and the generations to follow to thrive in our community,” said Anthony Ramos, EdD. “Community colleges are engines of social and economic mobility, so creating a space where all students have a sense of belonging is critical to fulfilling our mission.”

Examples include opportunities for students to dive deep into their learning through apprenticeships, undergraduate research, and learning communities with faculty committed to creating welcoming and supportive classrooms for students of all backgrounds.

"While the ‘You’ll Fit Right In’ message exemplifies how we as a college embrace all of our students, at the heart of this campaign is how we continue to live out our mission to improve people’s lives through learning,” added Webb

View the “You’ll Fit Right In” commercial on ECC’s YouTube channel.

Elgin Community College is one of the Aspen Institute’s Top 25 community colleges in the nation and a comprehensive, fully accredited public community college serving approximately 16,000 students each year. The college offers more than 30 major fields for university transfer, a full complement of pre-collegiate courses, corporate and continuing education, and more than 130 career-oriented occupational degrees and certificates.

To explore program options, and hear what students have to say, visit the ‘You’ll Fit Right In’ campaign site at elgin.edu/eccculture.