Chief Marketing and Communications Officer

The Chief Marketing and Communications Officer leads the college’s marketing strategy and oversees all communications efforts to strengthen the institution’s brand and visibility. This role manages high-impact marketing campaigns, digital strategy, and outreach initiatives that promote enrollment, highlight student success, and support institutional priorities.

A key responsibility of the position is directing the college’s media relations efforts, including developing press strategies, building relationships with local and regional news outlets, and serving as the primary contact for media inquiries. The Chief Marketing and Communications Officer also leads the college’s crisis communications response, ensuring timely, accurate, and coordinated messaging during emergencies or sensitive situations.

By using data-driven insights, market research, and cross-department collaboration, the Chief Marketing and Communications Officer ensures that the college’s messaging is clear, consistent, and compelling for diverse audiences. This position is essential in safeguarding the college’s reputation and advancing the institution’s mission within the region.