If you've ever come across an advertisement for ECC online, over the radio or on TV, you've likely heard Ashley Zeman's voice. As marketing and public relations specialist and the college's resident voiceover artist, Zeman “helps departments at the college develop marketing strategies and plans to promote various programs, services and events.”
In some capacity, Zeman touches all the print brochures, advertising (radio, newspaper), flyers, posters, and other marketing collateral for the internal clients (college departments) that she works with. She also runs the paid social media campaigns for the college on Instagram and Facebook, and manages Google ads.
A dedicated marketer, social media and marketing is even one of Zeman's hobbies. As a self-proclaimed beauty junkie, she started her own YouTube channel in college and has grown it to nearly 11,000 subscribers who tune in for beauty product reviews, tips and tricks.
Zeman also enjoys singing in choir (her favorite class in school), and she has previously taken leading roles, such as Dorothy from The Wizard of Oz, in theatrical productions. She is most-proud, however, of her role in bringing feminism awareness to ECC's campus.
“I think I helped bring some feminist spirit to campus,” says Zeman, when asked what one of her greatest accomplishments has been since she joined ECC in 2015. “I partnered with history and political science instructor Antonio Ramirez to give a Feminism 101 presentation during Women's History Month in March 2017. Soon after, I was asked to be the staff advisor for the Women's Empowerment Alliance (WEA), a new student group on campus.
“One of my degrees is in Women's & Gender Studies and I was active in many social justice movements and feminist groups at my alma mater (University of Missouri). This activism and advocacy for women was a pinnacle of my college experience, so I look forward to fostering similar opportunities with students here at ECC.”
We asked Zeman some questions about herself and her work at ECC. Here are her answers.
Tell us about your first ECC experience.
Growing up, my older sister played the violin in the Elgin Youth Symphony Orchestra, so I remember coming to the Blizzard Theatre for her concerts.
In your words, what do you do at ECC?
I help departments at the college develop marketing plans to promote the college's various programs, services, and events. Our marketing plans could span everything from a print brochure, to a radio ad, to a newspaper ad, flyers, posters, and so much more! Once a marketing plan is crafted, I work with the greater marketing/communications team to see that the plan is implemented on time and on budget and evaluate the campaign's results.
I'm also part of the creative team that comes up with concepts for our enrollment marketing campaigns each semester, run the college's paid social media campaigns, and have served as a voice-over artist for a handful of our radio/TV commercials.
What would you do if you were ECC president for a day?
I would host a summit where ECC employees could participate in team building and professional development activities.
If there was a movie about your life, who would you want to play you?
What's on your “bucket list?”
Lead a team. Travel more. Take my daughter to Disney World, pay for her college education and retire early.
Where was the best place you've traveled to? Or, where would you like to visit?
My husband and I spent two weeks in Italy for our honeymoon. We are both Italian and got to experience it for our first time together. It was amazing!
What's one fact we should know about you?
I'm homegrown and my roots are firmly planted. I met my husband in the second grade. We live within walking distance of the elementary school in which we met. Oh, and my parents live one stop light away!
What's something about your job that others should know?
Marketing is as much an art as it is a science. Creativity without strategy is nothing (and vice versa).
What would be your “theme song”?
“Run the World (Girls)” by Beyoncé
What was your first job out of school?
I interned at Weber Shandwick, a global PR agency. It was my “boot camp” and affirmed that I wanted to pursue a career in the communications/marketing field, which eventually led me to ECC.
What quote best describes your philosophy?
Good things come to those who earn it.
Complete this sentence: “I enjoy working at ECC because…”
I have the best colleagues and I get to market a public good everyday: education.