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Marketing

What can I do with this major?

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Area

Employer


Sales and Promotion

 
  • Industrial Sales
  • Wholesale Sales
  • Direct Marketing
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales
  • E-commerce
  • Sales Management:
    • District, Regional, and Higher
  • Promotion:
    • Consumer
    • Trade
    • Sales Force
  • Customer Service
  • For-profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Financial companies
  • Insurance companies
  • Print and electronic media outlets
  • Software and technology companies
  • Internet companies
  • Consulting firms

Brand/Product Management

 
  • Consumer products corporations
  • Some service providers
  • Some industrial goods

Market Research

 
  • Data Collection:
    • Primary
    • Secondary
  • Field Service
  • Data Analysis
  • Management
  • Large corporations
  • Marketing research firms
  • Public institutions concerning health, education, and transportation
  • Management consulting firms
  • Advertising agencies
  • Manufacturers
  • Retailers
  • Trade and industry associations
  • Government agencies
  • Nonprofit organizations

Retail

 
  • Buying/Merchandising
  • Store Management
  • Sales Management
  • Special merchandisers:
    • Single-line stores
    • Limited-line stores
    • Specialty stores
  • General merchandisers:
    • Department stores
    • Variety stores
  • Mass merchandisers:
    • Discount stores
    • Grocery stores
    • Superstores
    • Warehouse stores

Purchasing/Procurement

 
  • Purchasing
  • Buying
  • Management
  • Local, state, and federal government
  • Large corporations
  • Educational institutions
  • Hospitals

Banking

 
  • Commercial Banking
  • Retail/Consumer Banking
  • Credit Analysis
  • Lending
  • Trust Services
  • Mortgage Loans
  • Branch Management
  • Operations
  • Commercial banks
  • Credit unions
  • Savings and loan associations
  • Savings banks
  • Financial services institutions

Insurance

 
  • Claims
  • Underwriting
  • Risk Management
  • Sales
  • Loss Control
  • Insurance firms
  • Banks

Real Estate

 
  • Residential Brokerage
  • Commercial Sales
  • Appraisals
  • Property Management
  • Real estate brokers
  • Banks
  • Appraisal firms
  • Apartment and condominium complexes
  • Developers
  • Large corporations: real estate departments

General Information and Strategies

  • Most entry-level positions for marketing majors reside in sales. After gaining more experience, professionals can move into marketing management positions.
  • Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in areas of brand management and market research.
  • Many marketing majors seek positions in advertising, public relations, sport management, and entertainment. Such positions are often difficult to obtain and require breaking in at the bottom level. Seek internships or other relevant experiences in these fields, even if unpaid.
  • Gain as much relevant experience as possible through internships or summer and part-time jobs.
  • Join the American Marketing Association student chapter and seek leadership roles.
  • Develop excellent communication skills and the ability to work well with others.
  • Engage in personal networking to increase job possibilities.

 
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