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Electronic Media and Broadcasting

What can I do with this major?

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  • Programming
  • Producing
  • Promotion
  • News Reporting
  • News Producing
  • News Videography
  • Sportscasting
  • Weather Forecasting
  • Anchoring
  • Editing
  • Directing
  • Casting
  • Research
  • Management
  • Sales
  • Public Relations
  • Major networks
  • Local commercial television stations
  • Public television stations
  • Cable television
  • Private production companies
  • Government
  • Business corporations


  • News
  • Programming
  • Production
  • Promotion
  • Management
  • Announcing
  • Research
  • Sales
  • National networks
  • National public radio
  • Digital stations
  • State or regional networks
  • Major, medium, and small market stations
  • Local commercial stations and groups


  • Webcasting
  • Podcasting
  • Web Design/Development
  • Website Maintenance
  • Management
  • Administration
  • Sales and Marketing
  • Internet based companies, e.g., Yahoo or Google
  • Companies specializing in webcasting services and technology
  • Businesses in a variety of industries
  • Colleges and universities
  • Nonprofit organizations

Video Production

  • Directing
  • Management
  • Production
  • Writing
  • Post-Production/Editing
  • Videography
  • Freelance or private video production companies or videographers
  • Large corporations
  • Universities and colleges
  • Post-production companies
  • Professional associations
  • Non-profit organizations


  • Broadcast Management
  • Production
  • Journalism
  • Script Writing
  • Mass Communications
  • Media Arts
  • Digital Communication
  • Colleges and universities
  • Technical schools
  • Public and private high schools

General Information and Strategies

  • Internships are crucial for breaking into the field of electronic media and broadcasting. Complete several internships if possible.
  • Develop excellent technical and computer skills, especially internet proficiency and knowledge.
  • Seek opportunities for experience in any performance situation such as drama, debate, public speaking, music or athletics in order to demonstrate talent as well as ability to handle pressure.
  • Demonstrate curiosity, confidence, assertiveness, creativity, initiative, organizational skills, competitive spirit, enthusiasm, persistence, and diplomacy.
  • Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship, and an outgoing personality.
  • Consider shadowing or informational interviewing as a means through which to gain information, develop contacts, build mentoring relationships, and gain entry into a competitive field.
  • Be willing to start at the bottom doing entry level tasks before moving up to larger markets or organizations.
  • Understand that geographic flexibility and a willingness to relocate are important in finding job opportunities.
  • Study all aspects of the industry and stay up-to-date through continuing education or training.

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