MKT 115 Advertising and Promotion
Credit Hours: 3
Prerequisite: None
Broad survey of advertising in an economy of abundance and its relationship to marketing, sales and profit. Newspaper, radio, TV and direct mail advertising will be studied. Problems and techniques of planning and coordinating an integrated series of promotional efforts for a successful promotional program will be discussed. (1.2) Proficiency Credit Available Pass/No Credit Not Available
MKT 115 Advertising and PromotionCredit Hours: 3
Prerequisite: None
Broad survey of advertising in an economy of abundance and its relationship to marketing, sales and profit. Newspaper, radio, TV and direct mail advertising will be studied. Problems and techniques of planning and coordinating an integrated series of promotional efforts for a successful promotional program will be discussed. (1.2) Proficiency Credit Available Pass/No Credit Not Available