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MKT 103 Marketing
Credit Hours: 3
Prerequisite: None

Fundamental course describing the total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services. Includes consumer motivation and behavior, consumer buying patterns, product planning and development, distribution channels and the retail market, pricing objectives, promotions, marketing in special fields and evaluation of the marketing effort. (1.1) Proficiency Credit Available Pass/No Credit Not Available

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