JRN 130 Intro to Mass Communications
Credit Hours: 3
Prerequisite: Reading: Grade of C or better in RDG 091 or LTC 099, an ACT Reading score of 18 or above or an appropriate placement score. Writing: Grade of C or better in ENG 098 or LTC 099, an ACT English score of 20 or above, or an appropriate placement score.
With the advent of the Internet, all media have had to make changes in order to remain competitive. In this course, students will learn about the changes that have been made and how they impact society and what media will need to do to survive these changes, if they can survive. Students will learn how the Nielsen ratings work; why daily urban newspapers are in decline; who controls network programming; how advertising controls our fears and desires, and the impact social media plays in mass communications. The overall objective is to help students become better consumers of media through a clearer understanding of how media and their messages affect us all. (1.1) Proficiency Credit Not Available Pass/No Credit Available