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BUS 231 Customer Relationship Management
Credit Hours: 3
Prerequisite: None

A study of the customer care process and how to strive for service excellence. Explores the impact of culture, technology, and globalization, and raises ethical questions to promote consideration of the responsibilities associated with excellence in customer relationship management. Students understand trends in customer service, understanding customers and their needs, customer loyalty, interpersonal communication skills needed for successful service, problem-solving, conflict management, and effective telephone skills. (1.2) Proficiency Credit Not Available Pass/No Credit Not Available

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