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Marketing


Find a rewarding and interesting career in the world of marketing and
retail management at ECC. The college offers instruction leading to a
degree and a short-term certificate in retail management and a degree
and a short-term certificate in marketing.

Marketing study at ECC covers key areas such as market analysis,
production planning and development, consumer buying patterns,
channels of distribution, pricing, advertising, promotion and sales
techniques.

The degree in retail management providesin-depth study of business,
marketing,management, retailing and human relationS with related
courses in accounting, computer applications and communications.

Both the marketing and retail management programs explore merchandise
planning, pricing, display, store location and layout, advertising
and promotion, financial planning and control, customer relations and
buying.
Link to Marketing Catalog Page

Prepare for Immediate Employment

Transfer Credits to 4 Year University