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That’s a wrap: ECC student delivers on truck design

Tyler Courtney

Left: Mark Seigle, president of Seigle's Cabinet Center and Right: Tyler Courtney, student

When Connie Orbeta, professor of communication design, was approached by Seigle's Cabinet Center to design a wrap to cover the back panels of the company’s delivery trucks, she knew that her students were prepared for the challenge.

After students from ECC’s Spartan Design Club consulted with Mark Seigle, the company’s president, and his marketing manager, they began working on their individual masterpieces.

They were asked to come up with an eye-catching visual that captured the heart of the Elgin-based business. Although the sides of the trucks were adorned with colorful photographs showcasing the latest trends in kitchen design, Seigle wanted to turn the back into a billboard on wheels.

“Quality was expected from our students,” says Orbeta. “In our department we always push them to do their best and to think outside the box. There were many great ideas presented and all were professionally done.”

The winning concept came from Tyler Courtney of St. Charles. Courtney spent more than 32 hours on the project. His designs feature real Seigle's employees wearing aprons and holding cookware and utensils. The wraps were installed in early February.

Courtney, a communication design major, says the knowledge and dedication shown by his instructors helped prepare him for the challenge.

When I started the program two years ago, I had no more knowledge of design than the average person. The classes prepared me to be able to accomplish nearly any task that could be presented to me in a professional design job setting.

As for Seigle, he was more than pleased with the outcome, from the concepts shown in the beginning to the final results of the winning design. He says the ‘Get Cookin' design aligns well with the company’s image and will be a fixture on the trucks indefinitely.

"We were thrilled with the quantity and quality of the contest entries we received from ECC," he says. "Tyler exhibited an amazing sense of pride and ownership and was directly involved. The end result and the roll out of the graphics was far more successful than we had envisioned."

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